New Delhi: Startup Kunji – Practical insights for starting a business is first of the series of books which should prove as practical guide to starting a business. This book captures experiences of young entrepreneurs, and thus would help the readers get insights into a heuristic approach of the entrepreneurial journey. The book contains interactive and inspirational give outs from entrepreneurs which should prove to be practical guidance to SRS (start – run- scale) a business.
This book encompasses the real life case studies of 20 young Entrepreneurs across the country who has started their businesses, managed to run them and now growing the businesses successfully. The question- answer based interviews of entrepreneurs attempts to capture the insights about the various aspects of entrepreneurial journey. Majority of the selected entrepreneurs are the first generation owners, average age being 30 years. Age is an important factor as a lot of aspiring entrepreneurs are young and can able to relate to the book.
The book has highlighted the various aspects of entrepreneurship, both technical difficulties as well as personal aspects including initial challenges faced, marketing, HR, fund raising, Government compliance, ease of doing a business etc. Entrepreneurs selected come from various sectors like eCommerce, manufacturing, service sector, exports, waste management, Agri business, social entrepreneurship etc.
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Through this book, Raj K Pathak, the author has tried to capture the ethos of being an entrepreneur and the way out to overcome the hurdles of starting a business while at the same time readers are inspired by insightful experiences of people interviewed in the book.
Speaking on his first book, Mr. Pathak said, “Startup Kunji– practical insights for starting a business is not just a book but a guidebook for all aspiring entrepreneurs that will give them one stop solution to their lot of queries. Alike school and college Kunji, this book can be a supportive handbook for the academics of Startup ecosystem as well as fence sitters to select entrepreneurship as a career choice.
He further emphasized on the current economic situation, “In present situation when unemployment is on rise, the best way forward is to encourage youth to start their own business. The detailed 20 interviews mentioned in the book will surely inspire them and help them to get practical solution. I hope policymakers will take note of the challenges faced by business owners from setting up small businesses upto scaling up the businesses.”
The book has been published by Turquoise Publication and is now available in Amazon.
About the Author
Raj K Pathak comes with almost 20 years of extensive experience of working in the domain of startup ecosystem. Presently in the capacity of being President WeSpark Entrepreneur Association, he is striving to provide a platform to wannabe entrepreneurs spread across the country to connect with information, knowledge and networking to help them start, run and scale their business.
He is well known for conceptualising, directing and producing India’s 1st television show celebrating entrepreneurship namely BUSINESS MANTRA TV show which successfully ran for 100 episodes. He has produced other informative TV Shows for MSME’s televised on CNBC TV Channel namely “SME CEO Knowledge Series’ which was launched at the hands of DR APJ Kalam. Other TV shows conceptualised and produced by him are: EXPORTS NAZAREY, ‘INDIA ON THE MOVE’, ‘e-Kranti ‘ and few others.
He is an avid reader with travelling as his passion. He is well traveled not just across India but also to 44 other countries.
