Union Minister of State for Consumer Affairs, Food and Public Distribution Shri Ashwini Kumar Choubey stated that the Bureau of Indian Standards (BIS) has notified framework on “Online Consumer Reviews — Principles and Requirements for their Collection, Moderation and Publication” for safeguarding and protecting consumer interest from fake and deceptive reviews in e-commerce on 23.11.2022. The requirements are optional and apply to all online platforms that post user reviews. Integrity, correctness, privacy, security, transparency, accessibility, and responsiveness are the guiding principles of the standard.
The standard prescribes multiple methods to verify whether the review author is a real person and confirm the identity of the review author. These include –
1) Verifying the email address by sending one or more emails and awaiting a response;
2) Verifying the review author’s domain name and email address extension in comparison with the online review subject and/or the name of the evaluated product or service;
3) Sending an email that asks the review author to confirm their registration by clicking on a link;
4) Verification by a programme that protects websites;
5) Verification by telephone call or SMS;
6) Verification of identification by Single Sign-On (SSO);
7) Verification of identification by geolocation or IP address;
8) Verification by the review administrator that the review author’s email address is valid prior to publishing a first review; and
9) Verification by using a single user per email address; and
10) Verification using the captcha system
